#Direct message for instagram online code#
Paste the copied JSON code and click 'Save and finish.'.Open your ad on Ads Manager → Message template → Advanced setup → Edit.Click 'Copy greeting as JSON code' on the Entry Point.The greeting should also encourage users to respond and continue the conversation, for example, by choosing one of the Quick Reply buttons. Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch. Customize the greeting - the first thing users will see when they arrive at Messenger from Instagram. Add Click-to-Messenger Ads JSON Entry Point.Open existing Messenger flow, or add a new one. How to link your Messenger chatbot to your Ads that click to Messenger on Instagram using the JSON Then, decide where on Instagram you want your ad to show: Feeds, Stories and Reels, etc., and click ‘Next.’ In the ‘Placements’ section, deselect the Facebook and Messenger placements.In Facebook Ads Manager, create a new ad and choose ‘Messaging Apps’ as the Conversion location and ‘Click to message’ as your ad type.How to set upAds that click to Messenger for Instagram If not, focusing on Facebook ad placements may be more effective. ✔️ You (or your customer, if you’re an agency) offer something appealing to the Instagram audience, a predominantly younger demographic. Otherwise, there’s no sense in paying to send new users there. ✔️ You’ve built a Messenger bot that can effectively engage and convert users. Who should runAds that click to Messenger on Instagram Not every user is actively aware that Meta owns both Facebook and Instagram, so they may think the app switch is a mistake or spam and exit the entire process. But both apps are clearly within the Facebook ecosystem, so it’s less unexpected. Yes, Ads that click to Messenger ads redirect to the Messenger app too. You might see a significant drop-off as a result. To try it out for your business, we encourage you to start with a smaller budget, around $5-15 per day.Īutomatically redirecting users from the Instagram app to the separate Messenger app can be jarring.
Now, there is**a way to have these ads appear on Instagram instead and still direct users to your Messenger chatbot. You’ve probably explored or currently use Ads that click to Messenger ads to bring new users to your chatbot: ads that show up on Facebook and direct users to your bot in Messenger. But since Instagram Direct ads will lead users to your DMs, you need an existing account to have an inbox and respond. Instead, they’ll just use your Facebook Page name and profile photo to associate it with you. To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. That way, those who click will arrive at your DMs without having to switch apps. Instagram Direct ads won’t appear anywhere on Facebook. Customize your ad name, setup, creative, message template, and tracking.‘Messaging Apps’ as Conversion location,.In the ‘Conversion’ section, select the following: Edit your campaign name and other details.Choose a campaign objective and click ‘Continue.’.The beauty of Facebook and Instagram is that you can set up ads for both platforms in one place: Facebook Ads Manager. Once they reach out, you’re in a prime position to nurture them towards a purchase personally. These users who do**engage with an Instagram Direct ad will likely be more valuable because messaging you about a big-ticket product or service shows higher intent.The number of users messaging you with serious inquiries will be lower and more manageable for you to respond to manually.We also expect that those selling big-ticket items online might find more value from this ad type because: However, we see them being especially effective for e-commerce businesses on Instagram and agencies that work with e-commerce brands. Who you should run Instagram Direct adsĪnyone who wants to get their content in front of Instagram’s one billion+ users can try out Instagram Direct ads.
Learn more about placements for Instagram Direct ads in the ‘How to set up Instagram Direct ads’ section below.
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